Updates

We can't quite believe it either. Jenna has been with us 10 months! She's given us a little run-down of what it's been like and we find out whether or not time does actually fly when you are having fun!

If a webpage's layout was an itch and Media Queries are a long, scratchy stick (that is really great but doesn't quite hit the spot), CSS Container Queries are the little claw that turns that plain old stick into a fully fledged back scratcher.

Joining a new company can be tough at the best of times, with bosses to impress, skills to learn and new colleagues to befriend. But joining a new company amidst a pandemic and such drastic changes in the marketing and advertising industry was defiantly no small feat. But if this year has thought me anything, it's that we're incredibly resilient and that every challenge comes with its own lesson.

For many retailers and services alike, Google Ads can be the quickest and easiest way to increase sales revenue and profitability. But driving sales with AdWords is difficult, even with well-optimised keyword targeting, custom audiences, and other features.

Have you ever visited a website on a nice, big monitor and thought how easy it is to use while navigating through pages and completing forms with your mouse? Have you ever then visited that website on your mobile or, god forbid, smart TV at a later date and wanted to throw your device or remote out of the window in frustration? Have you ever got tired of long, tedious questions who’s purpose is simply to lead into a larger point? Sure you have!

Google’s Director of Product Management, Russell Ketchum, instructed Analytics users to prepare for the future with Google Analytics 4, stating the dates of when Universal Analytics will stop collecting data permanently, giving all users a firm deadline.

As a team, we’ve been having lots of conversations internally and with clients about Core Web Vitals (CWV) since November last year. This was when Google confirmed that CWV would become a ranking signal from May 2021 along with existing UX signals such as mobile-friendliness.

As you’ve probably heard, a Google update called ‘Core Web Vitals’ (CWV) is coming in May. As a designer, an update like this isn’t usually a concern for me but this one is different. Core Web Vitals is Google’s first major attempt at measuring the user experience of a website and this caught my attention.

In May 2020 Google announced a change to its ranking algorithm. The announcement gave no precise dates but said implementation would include a six month notice period, this was a sign the changes were going to be significant.

I don’t profess to be a brand expert, I spent six years marketing for the legal sector in the past but my role at Cargo isn’t to do with creatives or digital marketing. Instead, this article is an observation from someone who has been working from home, managing home schooling and looking on as we enter a new normal…