Business

I don’t profess to be a brand expert, I spent six years marketing for the legal sector in the past but my role at Cargo isn’t to do with creatives or digital marketing. Instead, this article is an observation from someone who has been working from home, managing home schooling and looking on as we enter a new normal…

Last week I noticed a new billboard at the top of my street. Having something new to look at during lockdown brings indescribable excitement. This advert in particular caught my eye. The phrasing used was simple: Want The Same Internet But More Privacy? We can help.

Some businesses may be thinking “People are probably spending more time online, why are they not on my site?”. If this is you, do not push the panic button just yet. It’s not all bad news and there could be some hidden opportunities to increase the visibility of your site. Ourselves, and a lot of our client base, are service-oriented businesses and from analysing our own website insights we spotted some trends that might have gone otherwise unnoticed.

As an agency, we’re lucky to work with businesses from all types of industries. It keeps us on our toes, makes every one of our projects unique and means that we’re always learning. Over the past month, this has meant something more. We’ve come to realise how different sectors are pivoting their business models and adapting services to get through a very uncertain time.

Business As Usual. Or BAU. Either way, the situation that our country finds itself is not usual, it’s far from it and Covid-19 has forced us to be more flexible than ever. Being part of a reactive industry, Cargo embraced the challenge of this new norm, packed up our machines (and chairs in some cases) and set up from home.

Ever read the Julia Donaldson book "A Squash and a Squeeze" to your kids? No?

We know some who love it, we know many who hate it. We've had a number of mixed experiences with pitches and winning business recently.

The head of a North Tyneside design agency says working on the biggest news story of the century has shaped his approach to business.

How do you know when you've found the right match? A few weeks back I caught up with a friend from another company and we discussed winning work, and how this comes about within our respective agencies.

Website stability and reliability has once again been in the headlines in recent months following a major issue with web hosting company 123reg.com. The hosting company ‘accidentally’ deleted an ‘unspecified number’ of it’s customers websites resulting in data being lost for many companies.