Digital

For many retailers and services alike, Google Ads can be the quickest and easiest way to increase sales revenue and profitability. But driving sales with AdWords is difficult, even with well-optimised keyword targeting, custom audiences, and other features.

Google’s Director of Product Management, Russell Ketchum, instructed Analytics users to prepare for the future with Google Analytics 4, stating the dates of when Universal Analytics will stop collecting data permanently, giving all users a firm deadline.

As a team, we’ve been having lots of conversations internally and with clients about Core Web Vitals (CWV) since November last year. This was when Google confirmed that CWV would become a ranking signal from May 2021 along with existing UX signals such as mobile-friendliness.

As you’ve probably heard, a Google update called ‘Core Web Vitals’ (CWV) is coming in May. As a designer, an update like this isn’t usually a concern for me but this one is different. Core Web Vitals is Google’s first major attempt at measuring the user experience of a website and this caught my attention.

The beginning of May always marks another anniversary since I joined Cargo, it starts with that momentary panic as the Linked In notifications start piling in and I’m not sure why. However this year has felt very different, with the current situation we find ourselves in it is certainly more a time for reflection than celebration.

Cargo are delighted to welcome two work experience students, Adam and Lewis, who started with us this month.

We know some who love it, we know many who hate it. We've had a number of mixed experiences with pitches and winning business recently.

I'm always striving for better quality traffic on every website I help take to market.

Of course, it's important to strive for more in terms of volume too - and if you know me, you know enough is never enough - but high volume, low quality traffic shouldn't be what you are trying to achieve. Thousands of site visits a month mean nothing without conversions.

As designers and developers, we’re constantly striving to improve the web. Designers want to create unique and beautiful experiences for users, and developers are focused on building websites and systems that perform.

Working with CSS for a website’s layout has always been a little bit hacky. Not that using floats or display: inline-block; haven’t served their purpose, it’s just they aren’t the right tools for job; they were never meant to be used for layout and structure. In the past, there have been many workarounds to make a website look like it has structure, some of which had some pros but a higher number of cons.