Marketing

For many retailers and services alike, Google Ads can be the quickest and easiest way to increase sales revenue and profitability. But driving sales with AdWords is difficult, even with well-optimised keyword targeting, custom audiences, and other features.

As a team, we’ve been having lots of conversations internally and with clients about Core Web Vitals (CWV) since November last year. This was when Google confirmed that CWV would become a ranking signal from May 2021 along with existing UX signals such as mobile-friendliness.

I don’t profess to be a brand expert, I spent six years marketing for the legal sector in the past but my role at Cargo isn’t to do with creatives or digital marketing. Instead, this article is an observation from someone who has been working from home, managing home schooling and looking on as we enter a new normal…

Last week I noticed a new billboard at the top of my street. Having something new to look at during lockdown brings indescribable excitement. This advert in particular caught my eye. The phrasing used was simple: Want The Same Internet But More Privacy? We can help.

Some businesses may be thinking “People are probably spending more time online, why are they not on my site?”. If this is you, do not push the panic button just yet. It’s not all bad news and there could be some hidden opportunities to increase the visibility of your site. Ourselves, and a lot of our client base, are service-oriented businesses and from analysing our own website insights we spotted some trends that might have gone otherwise unnoticed.